A Guide to Setting Up Supported Living Services in England and Wales

Supported living refers to schemes that provide personal care to people as part of the support that they need to live in their own homes. The personal care is provided under a separate contractual arrangement to those for the person’s housing. The accommodation is often shared, usually as a small group, but can be single household.

Setting up a supported living service in England and Wales can be a rewarding venture, both in terms of financial returns and the positive impact on the lives of individuals who require assistance to live independently. However, it requires careful planning, understanding of the regulatory framework, and a commitment to providing high-quality care. This guide provides a step-by-step process to setting up a supported living agency in England and Wales.

1.Understand the Market

Before setting up a supported living service, it’s crucial to understand the market. This includes understanding the needs and preferences of potential service users, the existing services and gaps in the market, and the trends and challenges in the sector. Market research can help identify opportunities for specialisation or innovation.

2. Develop a Business Plan

A comprehensive business plan is essential for any new venture. This should outline your business model, target market, marketing and sales strategy, financial projections, and operational plan. It should also include a risk assessment, considering potential challenges and how they will be managed.

The start-up package when setting up adult Supported Living Service include a business plan hence, it should be done properly.

3. Register Your Business

You will need to register your business with the appropriate bodies. In England, this is Companies House and in Wales, it’s the Companies House and the Welsh Government. You will also need to decide on a suitable business structure, such as a sole trader, partnership, or limited company.

Visit this link for more information about Companies House Registration


4. Understand and Comply with Regulatory Requirements

Supported living services in England and Wales are regulated by the Care Quality Commission (CQC) and the Care Inspectorate Wales (CIW) respectively. You will need to understand the standards and requirements set by these bodies and ensure your agency is set up to comply with them. This includes developing policies and procedures on areas such as safeguarding, health and safety, and data protection.

Visit their website for more information.


5. Secure Suitable Premises

Depending on your business model, you may need to secure suitable premises for your agency. This could be a central office for administrative tasks, and/or suitable accommodation for service users. Any premises used should be safe, accessible, and meet the needs of your service users.

6. Recruit and Train Staff

The quality of your staff will be a key factor in the success of your agency. You will need to recruit skilled and dedicated staff and provide them with the necessary training and support. This could include training in areas such as mental health awareness, safeguarding, and the use of assistive technology.

7. Market Your Services

Once your service is set up, you will need to market your services to potential service users and their families. This could involve developing a website, using social media, attending community events, or working with local health and social care professionals to raise awareness of your services.

Organisation like https://gmtnetworks.com/marketing may assist with website design, web hosting and social media marketing.


Setting up a supported living service in England and Wales is a complex process, but with careful planning and a commitment to quality care, it can be a rewarding venture. By understanding the market, developing a robust business plan, complying with regulatory requirements, securing suitable premises, recruiting, and training staff, and effectively marketing your services, you can establish a successful agency that makes a positive difference in the lives of those you serve.

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